TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Marketing
SN  - 0-256-09182-X
AV  - FCM HF5415.B44113 
PY  - 1992///
CY  - Boston
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -