Berkowitz, Eric N. <br/><br/>
Marketing 

 - 6th ed. 
 - Boston:  Irwin/McGraw-Hill,  2000 
 - xxxii,736p.  ill.  29cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0073656453 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415 .M29474