TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Marketing
SN  - 0073656453
AV  - FCM HF5415 .M29474 
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -