Kotler, Philip <br/><br/>
Marketing management   : analysis, planning, and control 

 - 2nd ed. 
 - Englewood cliffs, New Jersey  : Prentice-Hall, Inc.,  1972. 
 - xiv,885p.  : ill.  ; 25cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-13-557389-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/> Management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.K64