TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management:  : analysis, planning, and control
SN  - 0-13-557389-0
AV  - FCM HF5415.13.K64 
PY  - 1972///
CY  - Englewood cliffs, New Jersey
PB  - : Prentice-Hall, Inc.
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references
ER  -