Raymond, Robert S. <br/><br/>
Basic marketing :   programmed text and cases 

 - Cleveland:  World Publisher Company,  1967 
 - lx,336p.  ill.  24cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Programmed cases in marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.R39