TY  - BOOK
AU  - Bursk,Edward Collins
AU  -  Stephen Greyser
TI  - Advanced cases in marketing management
T2  - Prentice-Hall Foundations of Marketing Series
AV  - FCM HF5415.13.B8 
PY  - 1968///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing Management
N1  - Includes bibliographical references
ER  -