TY  - BOOK
AU  - Holmes,Parker M.
AU  -  Ralph E. Brownlee
AU  -  Robert Bartels
TI  - Readings in makerting
AV  - FCM HF5415.R42 
PY  - 1963///
CY  - Columbus
PB  - : Inc. Charles E. Merrill Books
KW  - Marketing
N1  - Includes bibliographical references
ER  -