TY  - BOOK
AU  - Hinkle,Charles L.
AU  - Esther Stineman
TI  - Cases in marketing management :  : issues for the 1980s
SN  - 0-13-115600-4
AV  - FCM HF5415.13.H57 
PY  - 1984///
CY  - Englewood Cliffs
PB  - : Prentice Hall Inc
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -