Rosenberg, Larry <br/><br/>
Marketing 

 - Englewood Cliffs  : Prentice-Hall Inc,  1977. 
 - xvi,684p.  : ill.  ; 25cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-13-556100-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.R578