TY  - BOOK
AU  - Matthews,John Bowers
AU  -  Robert Dow Buzzell
AU  -  Theodore Levitt
AU  -  Ronald Frank
TI  - Marketing :  : an introduction analysis
AV  - FCM HF5415.M3371 
PY  - 1964///
CY  - New York
PB  - : McGraw-Hill Bok Company
KW  - Marketing
KW  - Sales management
N1  - Includes bibliographical references
ER  -