Keegan, Warren J. <br/><br/>
Multinational marketing management 

 - 2nd ed. 
 - Englewood cliffs, New Jersey :   Prentice-Hall International,  1980. 
 - xxii,613p.   : ill.   ; 25cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-13-605055-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Marketing management
<br/><br/><label>LC Class. No.: </label>FCM HF1009.5.K39