TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
SN  - 0-13-605055-7
AV  - FCM HF1009.5.K39 
PY  - 1980///
CY  - Englewood cliffs, New Jersey
PB  -  Prentice-Hall International
KW  - Export marketing
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -