Star, Steven H. <br/><br/>
Problems in marketing 

 - 5th ed. 
 - New York   : McGraw-Hill, Inc.,  1977. 
 - xii,851p.   : ill.   ; 25cm. 
 - (McGraw-Hill series in marketing) .
<br/><br/><label>ISBN: </label>0-07-060835-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Case studies<br/>Marketing management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.P724