TY  - BOOK
AU  - Star,Steven H.
AU  - Nancy J. Davis
AU  - Christopher H. Lovelock
AU  - P. Shapiro Benson
TI  - Problems in marketing
T2  - (McGraw-Hill series in marketing)
SN  - 0-07-060835-0
AV  - FCM HF5415.P724 
PY  - 1977///
CY  - New York
PB  -  : McGraw-Hill, Inc.
KW  - Marketing
KW  - Case studies
KW  - Marketing management
ER  -