Mclver    : marketing for managers: the practical man's guide to a complex subject 

 - London   : Longman Group Ltd.,  1972. 
 - 224p.   ; 21cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0-582-45012-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.M34