TY  - BOOK
TI  - Mclver :  : marketing for managers: the practical man's guide to a complex subject
SN  - 0-582-45012-8
AV  - FCM HF5415.13.M34 
PY  - 1972///
CY  - London
PB  -  : Longman Group Ltd.
KW  - Marketing
KW  - Management
N1  - Includes bibliographies
ER  -