Boyd, Harpe W. <br/><br/>
Marketing management casebook 

 - Chicago  Richard, D. Irwin, Inc.  1980 
 - vii,744p.  24cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0256023476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.B67