Mercer, David <br/><br/>
Marketing strategy:the challenge of external environment 

 - London  Sage Publications  1998 
 - viii,325p.  26cm. 
<br/><br/><label>ISBN: </label>0761958762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.M452