Kotler, Philip <br/><br/>
Marketing management   : analysis, planning, implementation, and control 

 - 9th ed. 
 - Upper Saddle River   : Prentice-Hall,  1997. 
 - 1v.(various pagings)   : ill.   ; 27cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13.K64 1997