TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management:  : analysis, planning, implementation, and control
AV  - HF5415.13.K64 1997 
PY  - 1997///
CY  - Upper Saddle River
PB  -  : Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -