Kotler, Philip <br/><br/>
Marketing decision making   : a model building approach 

 - New York   : Holt, Rinehart and Winston,  1971. 
 - xi,720p.   : ill.   ; 25cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>30781655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision making<br/>Mathematical models
<br/><br/><label>LC Class. No.: </label>HF5415.K63