TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing decision making:  : a model building approach
SN  - 30781655
AV  - HF5415.K63 
PY  - 1971///
CY  - New York
PB  -  : Holt, Rinehart and Winston
KW  - Marketing
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographical references
ER  -