Boyd, Harper W. <br/><br/>
Marketing research   : text and cases 

 - Homewood   : R. D. Irwin,  1972. 
 - xv,813p.   : ill.   ; 24cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2.B65 1972