TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
TI  - Marketing research:  : text and cases
AV  - HF5415.2.B65 1972 
PY  - 1972///
CY  - Homewood
PB  -  : R. D. Irwin
KW  - Marketing research
N1  - Includes bibliographical references
ER  -