Models, measurement and marketing 

 - Englewood Cliffs:  Prentice-Hall,  1965. 
 - 216p.  ; ill.  : 24cm. 
<br/><br/>Includes bibliography: p.212-216<br/> 
<br/><br/><label>Subjects--Personal Names: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2.M33