Financial dimensions of marketing  : a source book 

 - London  : Macmillan Press  1991 
 - xxvii,312p.  : ill.  ; 23cm. 
<br/><br/><label>ISBN: </label>333257413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Finance
<br/><br/><label>LC Class. No.: </label>HF5415.125.F5