Wasson, Chester R. <br/><br/>
Buying behavior and marketing decisions 

 - New York  Appleton-Century-Crofts  1968 
 - vii,547p.  24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.W325