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21.
Marketing management: a text and guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam: University of Dar es Salaam, 1988
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.M36.

22.
Supervisory skills in marketing by Series: (Occupational manuals and projects in marketing)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill Book Company, 1978
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.C69.

23.
Dynamic marketing for a changing worlld: proceedings of the American Conference of the American Marketing Associaation, June 15, 16, 1960 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: American Marketing Association, 1960
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.A57537.

24.
Effective marketing coordination proceedings of the forty-fourth national conference of the American Marketing Association, June 19, 20, 21, 1960 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: American Marketing Association, 1961
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.A57538.

25.
Emerging concepts in marketing : proceedings of the winter conference of the American Marketing Association, December, 27, 28, 29, 1962 Pittsburgh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: American Marketing Association, 1963
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.A57537.

26.
The management of marketing, of marketing improvements Limited by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ringwood: Gower, 19.80
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.W537.

27.
Marketing management cases : planning and executing marketing strategy by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillan and Company Ltd., 1980
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.W38.

28.
Perspectives on strategic marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Allyn and Bacon, 1980
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.P38.

29.
Cases in strategic marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tulsa : Pennwell Publishing Company, 1983
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.N439.

30.
Readings in basic marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Richard D. Irwin, 1981
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.M368.

31.
Readings in basic marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Richard D. Irwin, 1978
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.M368.

32.
A collection of outstanding case in marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul : West Publishing Company, 1979
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.C64.

33.
Instructor's manual to accompany readings and cases in basic marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois: Richard D. Irwin, Inc, 1984
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.M32.

34.
Marketing principles : the management process by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California: Goodyear Publishing Company, 1974
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.E54, ...

35.
Strategic marketing management : planning implementation and control by Series: Marketing series (London)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann Ltd., 1992
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.W547.

36.
Current marketing views by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco: Canfield Press, 1973
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.M627.

37.
Marketing management and administrative action by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill Book Company, 1968
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.B7, ...

38.
Advanced cases in marketing management by Series: Prentice-Hall Foundations of Marketing Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J.: Prentice Hall, 1968
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.B8.

39.
Introduction to marketing management: text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : D. Irwin, Inc. Richard, 1969
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.R4.

40.
Introduction to marketing management : text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Richard, D. Irwin, Inc., 1981
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.13.R4.

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