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61.
Provocateur: images of women and minorities in advertising by
Material type: Text Text
Publication details: Boston Way: Inc Rowman & Littlefield Publishers, 1999
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5823.C5977.

62.
Ladies and gentlemen-Mr.Harry "Red" Foster by
Material type: Text Text
Publication details: Toronto: NC Press, 1994
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5810.F67L4.

63.
Manual of public relations. by
Material type: Text Text
Publication details: London: William Heinemann, 1986
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HM263.B633.

64.
The contribution of television adivertisements in enhancing knowledge on the use of TRA EFD machines : a case of Kinondoni manicipality lilian Mahena by
Material type: Text Text
Publication details: Dar es salaam ; University of Dar es salaam , 2019
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF6146.T42T34M333 , ...

65.
International marketing communication by
Material type: Text Text
Publication details: Oxford : Butterworth - Heinemann, 1993
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: School of Journalism and Mass Communication SJMC HF1416.G75 .

66.
The effects of legislative bans on advertising and sales promotion on consumer behavior : the case of Tobacco products in Tanzania Isamba Kasaka by
Material type: Text Text
Publication details: Dar es salaam ; University of Dar es Salaam , 2019
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5415.3T34K34, ...

67.
Factors associateds with low condom use for HIV-AIDS/STIs and pregnancy prevention among adolescents in Temeke municipality by
Material type: Text Text
Publication details: Dar es Salaam : University of Dar es Salaam, 2006
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: East Africana Collection THS EAF RA644.A25T34M42 .

68.
Introduction to mass communication. by
Material type: Text Text
Publication details: Forest Hills, USA: NY Research Press, 2020
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC P90.I58.

69.
Effectiveness of internet utilization as a marketing communication medium in developing countries: the case of Dar es Salaam city by
Material type: Text Text
Publication details: Dar es Salaam: University of Dar es Salaam, 2010
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF6146.158.M3252 , ...

70.
Advertising and promotion by
Material type: Text Text
Publication details: New York : Mc Graw-Hill, 1987
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5821.R65.

71.
Digital advertising and marketing communication. by
Material type: Text Text
Publication details: Forest Hills: Willford press, 2016
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (2)Collection, call number: School of Journalism and Mass Communication SJMC HF6146.D535, ...

72.
Global marketing and advertising : understanding cultural paradoxes by
Edition: 2nd ed.
Material type: Text Text
Publication details: California : Inc. SAGE Publications, 2005
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: Social Sciences Collection Hf5415.127.M66, ...

73.
The power of the purse : how smart businesses are adapting to the world's most important consumers women Fara Warner by
Material type: Text Text
Publication details: New York ; Inc Pearson Education , 2006
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HC79.C6W375.

74.
Introduction to mass communication: media literacy and culture. by
Edition: 12nd ed.
Material type: Text Text
Publication details: New York: Mc Graw Hill, 2023
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (2)Collection, call number: School of Journalism and Mass Communication SJMC P90.B37, ...

75.
The impact of marketing through E-resources on the usage of Library services : a case of University Library by
Material type: Text Text
Publication details: Dar es Salaam : University of Dar es Salaam, 2011
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF Z716.3.T34M33, ...

76.
Integrated marketing communications in advertising and promotion by
Edition: 7th ed.
Material type: Text Text
Publication details: Mason Thomson Higher Education 2007
Availability: No items available.

77.
The fundamentals of advertising by
Edition: 2nd.ed.
Material type: Text Text
Publication details: Boston : Butterworth - Heinemann, 1999
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5821.W5.

78.
Advertising by
Edition: 4th.ed.
Material type: Text Text
Publication details: London : Prentice Hall, 2000
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (2)Collection, call number: School of Journalism and Mass Communication SJMC HF5823.J43, ...

79.
Intergrated advertising, Promotion, and marketing communications by
Edition: 4th.ed.
Material type: Text Text
Publication details: Boston : Pearson, 2010
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.123.C58.

80.
Advertising by
Material type: Text Text
Publication details: London : Prentice Hall, 2000
Availability: No items available.

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