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1.
The loyalty effect: the hidden force behind growth profits and lasting value by
Material type: Text Text
Publication details: Boston: Brain and company inc, 1996
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5415.5.R438.

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2.
The quest for loyalty: creating value through partnership by
Material type: Text Text
Publication details: Boston: Harvard Business Review, 1996
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Mathematics Department MATH HF5415.5.Q47.

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