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1.
Theories of mass communication by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: David McKay Company, Inc, 1970 reprinted
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HM258.D35.

2.
How to increase reading ability: a guide to development and remedial methods by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; David McKay Company, Inc. ; 1970
Availability: No items available.

3.
Theories of Mass Communication by
Edition: 3rd.ed
Material type: Text Text
Publication details: New York : David McKAY Company, Inc. 1975
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HM258.D35.

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