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Introduction to advertising and promotion: an intergrated marketing communications perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; 1993
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Introduction to advertising and promotion : an integranted marketing communication perspective by
Edition: 2nd.ed
Material type: Text Text
Publication details: Boston: Irwin Publications, 1993
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: SJMC HF5825.B387.

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3.
Introduction to advertising and promotion : an intergrated marketing communication perspective by
Edition: 2nd.ed
Material type: Text Text
Publication details: Boston: Irwin, 1993
Availability: No items available.

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