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Advertising: it's role in modern marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: CBS College Publishing, 1982
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5823.D78.

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International handbook of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; McGraw-Hill ; 1964
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