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1.
Dynamic marketing for a changing worlld: proceedings of the American Conference of the American Marketing Associaation, June 15, 16, 1960 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: American Marketing Association, 1960
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.A57537.

2.
Empirical foundations of marketing : research findings in the behavioral and management sciences by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: Markham Publishing Company, 1969
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.A425.

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