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Essentials of marketing research

By:

William G. Zikmund, Barry J. Babin

Material type: Text

Text

TextPublication details: Mason South-Western 2007Edition: 3rd edDescription: xxi,414p.; ill. 26cmSubject(s):

LOC classification:

HF5415.2 Z537 normal Social science available

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Includes bibliographical references and index

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