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Promotion persuasive communication in marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Homewood, Illinois: Richard D. Irwin, 1972
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.T56.
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Advertising and promotion by
Material type: Text
Publication details: New York : Mc Graw-Hill, 1987
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5821.R65.
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Markrting Communications : engagement, strategies and practice by
Edition: 4th ed.
Material type: Text
Publication details: London : Prentice Hall, 2006
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.123.F55.
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Marketing communications : interactivity, communities and content by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow : Pearson Education Limited , 2009
Availability: Items available for loan: Directorate of Library Services (UDSM) (4)Collection, call number: Social Sciences Collection HF5415.123.F55, ...
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