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1.
The influence of motivation and customer engagement on electronic word of mouth behavior in social media; evidence from international vacationers in Tanzania by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam ; University of Dar es Salaam ; 2020
Availability: No items available.

2.
Relationship marketing for competitive advantage : winning and keeping customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford, 1995
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5415.5.R455 .

3.
Relationship marketing for competitive advantage: winning and keeping customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Heinemann ; 1995
Availability: No items available.

4.
Relationship marketing for competitive advantage: Winning and keeping customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Butterworth-Heinemann ; 1995
Availability: No items available.

5.
The loyalty effect: the hidden force behind growth profits and lasting value by
Material type: Text Text
Publication details: Boston: Brain and company inc, 1996
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5415.5.R438.

6.
Hug Your Haters ; how to embrace complaints and keep your customers by
Material type: Text Text
Publication details: New York : Crtford Penguin, 2016
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5415.5.B326.

7.
Marketing wireless products by
Material type: Text Text
Publication details: London : Elsevier, 2004
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Special Reserve Collection HF5415.5.G74.

8.
The influence of relationship marketing in the customer retention : a case of Saidi Salim Bakhresa and Company Limited by
Material type: Text Text
Publication details: :Dar es Salaam University of Dar es Salaam, 2009
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: East Africana Collection THS EAF HF5415.55.M44 .

9.
Customer retention strategies in the airline industry in Tanzania by
Material type: Text Text
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5415.5.T34M52, ...

10.
The influence of relationship marketing strategies on market performance of commercial banks in Tanzania by
Material type: Text Text
Publication details: Dar es Salaam; University of Dar es Salaam, 2016
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HG1616.C87T34P47, ...

11.
Customer relationship management strategies in public service organizations a case of Tanzania Revenue A uthority by
Material type: Text Text
Publication details: Dar es Salaam. : University of Dar es Salaam. 2016
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5415.5.T34K66, ...

12.
Marketing strategies and customer satisfaction to meteorological service users in Tanzania: a case of Dar es Salaam, Morogoro and Mbeya regions by
Material type: Text Text
Publication details: Dar es Salaam : University of Dar es Salaam, 2005
Availability: Items available for loan: Dr. Wilbert Chagula Library (1)Collection, call number: East Africana Collection THS EAF HF5415.2.K88.

13.
Customer relationship marketing and its influenc on customer retention : a case of commercial banking banking industry in Tanzania by
Material type: Text Text
Publication details: Dar es Salaam : University of Dar es Salaam, 2007
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HG1616.C87T34M34 , ...

14.
The role of social media in improving customer relations: a case study of Vodacom (T) and tigo (T) facebook wall pages by
Material type: Text Text
Publication details: Dar es Salaam: University of Dar es Salaam, 2015
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HM742.M3258, ...

15.
The quest for loyalty: creating value through partnership by
Material type: Text Text
Publication details: Boston: Harvard Business Review, 1996
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Mathematics Department MATH HF5415.5.Q47.

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