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1.
Understanding customers by
Edition: 5th ed.-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: BPP Publishing Limited, 1998
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.32.U52.

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2.
Customer behaviour : a managerial perspective by
Edition: 2nd ed.
Material type: Text Text
Publication details: Australia : Thomson South-Western, 2004
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HFS415.32S54.

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