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1.
Social Media Campaigns : Strategies for Public Relations and Marketing by
Material type: Text Text
Publication details: New York: Routledge Taylor & Francis Group, 2016
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: Social Sciences Collection HD59.K558, ... School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HD59.K558.

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2.
Rethinking reputation : how PR trumps marketing and advertisig in the new media world by
Material type: Text Text
Publication details: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HD59.S365.

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