000 00594nam a2200193 4500
020 _a9781138959521
040 _cUDSM
050 _aSJMC P91.H75
100 1 _aHsia, H.J.
_eAuthor
245 1 _aMass communications research methods: a step-by-step approach.
260 _aHillsdale, New Jersey:
_bLawrence Erlbaum Associates Inc,
_c1988.
300 _axiii,629p.:
_bill;
_c23.5cm.
504 _aInclude bibliographical references and index
610 1 _aMass communication
610 1 _aResearch methods
610 1 _aMass media research
610 1 _aMethodology
942 _2lcc
_cBK
_n0
999 _c130694
_d130694