| 000 | 00529nam a22001817a 4500 | ||
|---|---|---|---|
| 001 | 000000316497 | ||
| 020 | _a978-1-85617-504-3 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.13.P542 | ||
| 100 | 1 |
_aPiercy, Nigel F. _eAuthor |
|
| 245 | 1 |
_aMarket-Led strategic change _b : a guide to tansforming the process of going to market |
|
| 250 | _a4th ed. | ||
| 260 |
_aOxford _b: Elsevier, _c2009 |
||
| 300 |
_axix,551p. _b: ill. _c; 23cm. |
||
| 504 | _aIncludes index | ||
| 650 | _aMarketing management | ||
| 942 |
_2lcc _cBK-SP _n0 |
||
| 999 |
_c132180 _d132180 |
||