| 000 | 00419nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a0750652942 | ||
| 040 | _cUDSM | ||
| 100 | 1 |
_aPaul Copley _eAuthor |
|
| 245 |
_aMarketing communications management _b : concepts and theories ,cases and practices |
||
| 260 |
_aAmstardam _b : Elsevier _c2004 |
||
| 300 |
_a : xii,433p. _b : ill. _c : 25cm. |
||
| 504 | _aIncludes index | ||
| 650 | _aMarketing | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c135200 _d135200 |
||