| 000 | 00548nam a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9789810679958 | ||
| 040 | _cUDSM | ||
| 050 | _aSJMC HD9980.5.W567 | ||
| 100 | 1 |
_aLovelock, Christopher. _eAuthor |
|
| 245 | 1 | _aEssentials of services marketing. | |
| 260 |
_aSingapore: _bPearson Education South Asia Pte ltd, _c2009. |
||
| 300 |
_axxxii,567p.: _bill; _c27.5cm. |
||
| 504 | _aInclude bibliographical references and index | ||
| 610 | 1 | _aMarketing | |
| 700 | 1 |
_aWirtz, Jochen _eAuthor |
|
| 700 | 1 |
_aChew, Patricia _eAuthor |
|
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c137507 _d137507 |
||