| 000 | 00646nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 000000339635 | ||
| 003 | OSt | ||
| 005 | 20240828142754.0 | ||
| 008 | 240828b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0-13-233622-7 | ||
| 040 | _cUDSM | ||
| 050 | _aHD69.B7.K45 2008 | ||
| 100 | 1 |
_aKelvin Lane Keller _eAuthor |
|
| 245 | 1 |
_aStrategic brand management : _b building, measure, and managing brabd equity |
|
| 250 | _a3rd ed. | ||
| 260 |
_aTokyo : _bPearson Education International , _c2008. |
||
| 300 |
_axxi,692p. : _bill. ; _c27cm. |
||
| 504 | _aIncludes index | ||
| 650 | _aBrand name products - Management | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c138073 _d138073 |
||