000 00437nam a22001577a 4500
020 _a978-1-84480-120-6
040 _cUDSM
050 _aHF5415.B66
100 1 _aBlythe, Jim
_eAuthor
245 1 _aPrinciples and practice of marketing
260 _aLondon.
_b : Thomson.
_c2006.
300 _axviii,744
_b : illus.
_c ; 27cm.
504 _aIncludes bibliographical references and index
650 _aMarketing
942 _2lcc
_cBK
_n0
999 _c140390
_d140390