000 00736nam a2200205 4500
001 000000449593
040 _cUDSM
050 _aTHS EAF HF 5415.33.T34M36
100 1 _aManyama, Salome S.
_eAuthor
245 1 4 _aThe role of advertising on consumer buting decision in Tanzania
_b : the case of coca-cola kwanza limited
260 _aDar es Salaam
_b : University of Dar es Salaam,
_c2007
300 _axiv.162p.
_b : ill.
_c ; 30cm.
504 _aIncludes bibliographical references Thesis MBA. (Marketing) - University of Dar es Salaam
650 _aAdvertising,
650 _aConsumer behavior,
650 _aDecision making consumer,
650 _aCoca Cola Kwanza Limited,
650 _a Tanzania
942 _2lcc
_cDST
_n0
999 _c141553
_d141553