000 | 00736nam a2200205 4500 | ||
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001 | 000000449593 | ||
040 | _cUDSM | ||
050 | _aTHS EAF HF 5415.33.T34M36 | ||
100 | 1 |
_aManyama, Salome S. _eAuthor |
|
245 | 1 | 4 |
_aThe role of advertising on consumer buting decision in Tanzania _b : the case of coca-cola kwanza limited |
260 |
_aDar es Salaam _b : University of Dar es Salaam, _c2007 |
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300 |
_axiv.162p. _b : ill. _c ; 30cm. |
||
504 | _aIncludes bibliographical references Thesis MBA. (Marketing) - University of Dar es Salaam | ||
650 | _aAdvertising, | ||
650 | _aConsumer behavior, | ||
650 | _aDecision making consumer, | ||
650 | _aCoca Cola Kwanza Limited, | ||
650 | _a Tanzania | ||
942 |
_2lcc _cDST _n0 |
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999 |
_c141553 _d141553 |