000 00563nam a22001817a 4500
040 _cUDSM
050 _aTHS PAM QTO HD69.B7F53
100 1 _aFeely, Finola
_eAuthor
245 1 4 _aThe brand name development process for consumer goods
260 _aDublin city:
_bUniversity of Dublin City,
_c1995
300 _aviii,80p.:
_bill.;
_c30cm.
504 _aIncludes bibliographical reference Thesis: B.A (Business studies)
650 1 _aBrand name products
650 1 _aAdvertizing
650 1 _aTrade marks
650 1 _aConsumer goods
942 _2lcc
_cDST
_n0
999 _c141827
_d141827