000 00677nam a2200193 4500
040 _cUDSM
100 1 _aOnyari, Daisile Michael
_eAuthor
245 _aSalient attributes affecting use of digital marketing in the Tanzanian banking industry
_b : the case of CRDB Bank
260 _aDar es Salaam
_b : University of Dar es Salaam
_c , 2013
300 _axiii,86p.
_b : ill.
_c ; 30cm.
504 _aIncludes bibliographical references Thesis: MBA-University of Dar es Salaam
650 1 _aBank marketing
650 1 _aBanking industry
650 1 _aBanks and Banking
650 1 _aCooperative
650 1 _aCRDB bank
650 1 _aTanzania
942 _2lcc
_cDST
_n0
999 _c142441
_d142441