000 00792nam a22001937a 4500
040 _cUDSM
050 _aTHS EAF HG1616.M54T34C4754
100 1 _aChitumbo, Mtandizeni Mathias
_eAuthor
245 1 _aThe effect of mobile banking usage on customer attraction and retention in the commercial banks of Tanzania:
_ba case study of CRDB Bank in Dar es salaam
260 _aDar es Salaam:
_bUniversity of Dar es Salaam,
_c2015.
300 _axii,82p.
_b: ill.
_c; 30cm.
504 _a Includes bibliographical and references Thesis: MBA (Marketingt) - University of Dar es Salaam
650 _aBanks and banking mobile,
650 _aCustomer services,
650 _a Banks and banking,
650 _a Cooperative and Rural Development Bank,
650 _a Tanzania
942 _2lcc
_cDST
_n0
999 _c144559
_d144559